Digital Marketing ROI

A1. Home Header (old)

Home Header

Let's have a conversation!

Name (required)

Company (required)

E-mail (required)

Phone

Questions or Comment

Digital Business Consulting Experts

Automate your Advertising, Marketing, Business Development & Customer Relationship Management.

Don't Just focus on Impulse Buyers

Only 2%-3% are in that state of readiness to act. Why let them walk away?

Nurture your Anonymous Prospects

1) Those ready to act now. 2) Those who need more time. In any case, nurture & invite your anonymous Prospects back.

B1. Home Tabs

Digital Communication Continuum

48 days ago

The Digital Customer Conversation Continuum is about initiating & maintaining a conversation with the target audience, leads, prospects & customers whether they are on-site or off-site.

Marketing ROI Blogs

110 days ago

Blog

In our Digital Marketing ROI Thought Leadership Series, we explore, seek ideas & ask for your input on a number of significant subject matters like what is good ROI? How do you measure it?

There is a potential source of rich (pardon the pun) actionable intelligence which comes down to a marketers ability map out your Prospect’s behaviour as they become exposed to your Brand, your Product, your message and offers.

Beyond 2.0

For all businesses, an online model consists of mostly lots of text, a few images albeit some are very pretty and occasionally a video or two.

Beyond being a nice looking site, it is static, one-way and non-interactive. How can this come close of an in-person or on the phone experience?

A 1.0 website model will never match an in-person experience. To increase conversions, step up your game!

Build online relationships with your Anonymous Potential Customers as you do in the physical world.

As for Web 2.0, it is a socially generated content platform which help with your viral marketing. That can be good and sometimes very bad if it comes down to a disgruntled customer.

Digital Marketing ROI combines the best of 1.0 + 2.0 & goes beyond:

Digital Marketing ROI Virtualizes your online business development.
Relationship Manages Anonymous Potential Customers ON-Site.
Nurtures Anonymous Potential Customers OFF-Site but ON-Line.

Your Potential Customers want the same interactive real-life, in-person experience as they would in the real world. We make Business Development Automation possible!

Virtual Customer Service on your website:

Speaks about the item that is of interest to each Anonymous Customers.
Suggests alternatives to what Anonymous Customers are interested in.
Welcomes Anonymous Customers back & continues the conversation where it left off.

Conversion Optimization

You want more Conversions of course. On site Conversions!

Get a great looking, user friendly, online store where it is easy to get the value proposition. Offer excellent onsite Virtual Customer Service.

Most websites fall short of it all. They are poorly laid out or may have complex navigation.

As mentioned in Beyond Web 2,0, your Potential Customers want the same interactive real-life, in-person experience as they would in the real world.

What else besides Excellent Customer Service:

Targeted Search & Display ads to right target audience.
reTargeted Display Ads that says “please come back, you may be interested in Item X"

98% of the visitors to your site may NOT be ready to make a decision right now.

The reTargeted Ad needs to "talk" to them about what it is that they liked.

We make it relevant so they return & move closer to making that decision.

If they return, it means they liked something. Each time they return, they move one step closer to making a decision.

To reTarget potential customers Digital Marketing ROI does not need or want their email, name or phone numbers. We make use of Non-Personally Identifiable Information.

When the Potential consumer is ON-line but OFF your website, we position a reTargeted Ad on sites that accept Display advertising.

We can help, just fill the form!

Different

A Common Real Life Situation

Person walks in a store & is offered Customer Service.
Person looks around.
Person asks CSR about X.
CSR offers options & takes notes as to Person’s interest
Person leaves to “think about it” &/or “shops around”.
Person can a) transact elsewhere or b) comes back to your store or c) forgets.

The Evolution of the Web:

Web 1.0 was about building 2-Dimensional static business models.
Web 2.0 was about user-generated content on Social pages.
Web 2.0+ is about an Dynamic Digital Simulation of the real world business.

Look at your online business model. Is it optimized as yet?

What is our difference?

Profile & Relationship Manage Anonymous Potential Customers On-Site.
ON-Site Interactive & Intelligence Virtual Assistants.
Nurture Anonymous Potential Customers Off-Site about what they liked .

Complete Solutions that addresses everything your business needs. Start your conversation now!

Targeting

Targeted Lead Generation from:

Search Query Optimization.
Display Ads based on Contextual Relevancy.
Social Network Relationship Nurturing.

1) Search Query Optimization:

Targets Prospects already in the Consideration Phase of the purchase cycle.
Target Prospects looking for your kind of offering.
Keyword Optimize so you appear in top half of Search results

2) Contextual Display Advertising:

Ads next to content that is related to your offering.
More targeted, less expensive.
Can appear on any Contextually Relevant Sites that take Ads.

3) Social Media Relationship Nurturing:

A place where Prospects get comfortable with your brand.
Games & Give-Away increases stickiness.
Make doing business a fun, user generated interactive process

4) Word of Mouth Referrals:

Reward happy customers for sharing their appreciation.

5) Partnerships & Affiliations:

Ensure your Brand is represented correctly.

Of all the visitors your Website, what % are in that “readiness to act” state?

Keep driving new leads to your Website but do nurture those who need more time.

Ready to maximise your R.O.I?

Book a conversation now!

Profiling

In the physical world, when potential customers make it to your place of business, a friendly staff member says “Welcome!” or Welcome Back as it suits:

Why should your WebSite be any different?
How can you find out what potential customers want & like?
How can you offer dynamic information about their item of interest?
How do you offer live online Customer Service?
How can you offer your potential Customers choices on the spot without taking in any Personal Information?

Know your thy Customers

The key to offering great user experience is to provide intelligent interactions to every visitor on your website.

Pay attention to your Potential & existing online Customers:

Take note of which item(s) they like.
Using On-Site & OFF-Site data, try & determine where they are in their decision-making process.

Take note & provide feedback?

How to this WITHOUT any personally identifiable information?

Profiling Algorithms allow:

Conversations to continues (where-it-left-off) ON-Site.
Custom reTargeting Ads to nurture Prospect OFF-Site.

Requires Non-Personally Identifiable Information.

Digital Marketing ROI:

Creates advanced Web 3.0 technologies.
The Leader in Business Development Virtualization.
Re-Creates realistic real world business models, ONline.

Ready to maximise your R.O.I? Let's book a conversation right now!

Customer Service

The Key to any successful business comes down to great relationships.

When Potential Customers come through, why not treat them as you would in the physical world?

Engage with them using Virtual Relationship Managers & respond to them as you would if they were in your physical office or store.

Why not say: "Hello .. I recall you coming in before .. let me show you what you liked."

When onsite, find out what they like & highlight the benefits of what it is they are interested in. Take notes & greet them back should they return.

Our algorithms automates the Anonymous Profiling & Relationship Management process. Profiling is based on behavior.

Intelligent & Interactive Virtual Assistants IIVA(c):

IIVA’s are Digital Relationship Managers ON-Site Avatars.
IIVA welcomes Prospects.
IIVA offers relevant information.
IIVA anticipates what is needed.

On-Site Customer Relationship Managers.

Uses Non-PII data
Offers assistance 24/7
Optimize Conversions

If you are still running a Web 1.0 or even 2.0 business model, it's time to move on!

Digital Marketing ROI Automates & Digitizes the real world business models using technology, 24/7.

Get ahead of the rest, be part of our Web 3.0 revolution, today!

reTargeting

As we all do, your Prospects need more time to "think about it" & go "shop around".

That's 98% of all visitors!!!

If you do not remind them about our item of interest, in this Critical Consideration Phase, they may transact elsewhere

Our Custom reTargeting Display Ad messages nurtures maintains a live connection with your anonymous potential customers offsite but online.

OFF-Site Nurturing

Anonymous Prospects can be invited back to your Facebook Page or Website using the appropriate relevant Customized Reminder Display Ad message.

We leverage off of Non-Personally Identifiable Information (Non-PII).
Customized Reminder Ads depends on Prospect's item of interest & "readiness to act".
OFF-Site Anonymous Prospect Nurturing process is automated.

Digital Marketing ROI reTargets Anonymous Prospects:

Key differences are that names, phone numbers & emails of Prospects are NOT needed.
If the interest is there, they will return for another look.

Maximise every chance you have of increasing Conversion. Get all the Prospects who are thinking about it back on board.

Ready to maximise your R.O.I?